How to Write a Cover Letter

A cover letter should explain the match

A good cover letter does not simply say that you want the job. It explains why your experience, skills, and motivation match the role. It should be short enough to read quickly and specific enough to show that you understand the position.

In some countries, people also use the term "motivation letter." For English-language job applications, especially in the US and UK job-search context, "cover letter" is usually the clearer term.

Step 1: Start with the role and your strongest reason

Open by naming the role and giving one strong reason you are a good fit. Avoid long introductions. The employer should understand your main point in the first few lines.

Example:

I am applying for the Sales Assistant position because I have two years of retail experience, strong customer-service skills, and a track record of working reliably during busy shifts.

Step 2: Add evidence

Choose one or two examples that support your application. These can come from previous jobs, training, internships, volunteering, or projects. Be concrete.

Weak: "I am hardworking and communicative."
Stronger: "In my last role, I served customers at the checkout, handled returns, and helped restock the shop floor before opening."

Step 3: Close with a clear next step

Thank the employer for considering your application and say that you would welcome the opportunity to discuss the role. Do not pressure the employer or suggest an exact meeting date unless they have asked you to.

Match your cover letter with a strong resume

Before sending your application, make sure your resume supports the same message as your cover letter. Build or update it with the CVRobot resume generator. For examples, see Cover Letter Examples and Sample CV.

FAQ

What should the first sentence of a cover letter say?

Name the role and give a concise reason you are a strong match.

Can I use the same cover letter for multiple jobs?

Use a reusable structure, but customize the opening, examples, and employer details.

Do I need a cover letter if the job ad does not ask for one?

Not always. If the application form allows one and you can add useful context, a short cover letter can help.